Custom paper car air fresheners · Egypt · 25 years
The smallest billboard in town.
Your logo, die-cut and scented, hanging in thousands of cars. Seen by everyone who gets in, for up to 15 days.
Meanwhile, on the mirror
Seen from 30 cm. Every ride. Up to 15 days.
- Billboards pass. We ride along.
- Small price. Big reach.
- TV ends. Radio fades. We stay.
- Less money. More minutes.
- You can't scroll past this.
- Gifts get lost. This gets used.
- You can't skip a smell.
- Smell it. Remember it.
- Eyes on the road. Brand on the mirror.
- Now look at the mirror.
25
Years in the market
Twenty-five years of brands on the mirror.
Fresheners for multinational and local brands. A few of the names we've printed for:
made for Shell
Reach calculator
Pull in. Do the math.
Three answers from you. The rest is our estimate, from published travel research.
1,000100,000
How long does the scent last?
What will they hang in?
1.5 people a trip × 3 trips: 4.5 views a day per card.
Your brand is seen
337,500times while the scent lasts, by our estimate
EGP 0.90 a day per card. More time beside your customers for the money than radio, TV, billboards, social media and magazines.
EGP 67,500total, at EGP 13.50 a card
EGP 200per 1,000 views
Compare with other media
- Your fresheners 5 min a rideEGP 40
- Radio 30 secEGP 559
- TV 30 secEGP 1,676
- Billboard 2 secEGP 15,109
- Social media 2.1 secEGP 20,214
- Magazine 3.3 secEGP 66,010
Cost of 1,000 minutes with your brand. For cards that's time hanging beside people in the car, not time spent looking at it, and we count only 5 minutes of each ride. For ads it's the length of the ad or a typical glance, so read this as a guide. Other media's prices are published European figures (Germany, Austria, France), in today's money; the magazine figure is our estimate, from one German magazine's page price and readers. Trips and passengers come from US travel surveys.
- AGF Videoforschung / GfK via selbststaendig.de, 2023: a 30-second TV spot costs about €18 per 1,000 viewers on RTL, Sat.1 and ProSieben, just over €9 on Das Erste
- Horizont, 2024: ARD Media's national radio package costs €4.50 per 1,000 listeners aged 14-59
- Werbering 2024 rate card (Austria): €3.81 to €12.42 per 1,000 contacts for 16- to 48-sheet posters, counting only where the poster can be seen
- Superads, 2025-26 medians over $3bn of Facebook spend: about €14.80 per 1,000 impressions in Germany, about €8 in France
- ACE Lenkrad 2025 rate card (Germany): €26,170 a page, 428,000 readers, about €61 per 1,000 (our sum); 2024, about €56
- US DOE / FHWA, 2022 National Household Travel Survey: average occupants per trip
337,500 views, EGP 67,500.
Inside the freshener
An ad people actually keep.
A flyer goes in the bin. A card that makes the car smell good stays on the mirror, and its sleeve keeps the scent going for up to 15 days. It starts with European paper made for air fresheners, because the quality inside is why the marketing works.
- 4A sleeve that paces itSealed until it's handed out, then pulled down a notch every few days.
- 3Your brand, both sidesPrinted, die-cut and scented in-house: 25 years of practice.
- 2Real fragrance oilsBlends that smell like the card says, soaked right through the board.
- 1European specialized papers for air freshenersThick, absorbent stock made for the job: it holds fragrance instead of letting it flash off in a day.
Pull a notch. Turn it up.
Fresh in its sleeve until the day it's handed out.
Soaked in Strawberry
Choose from more than 50 different fragrances.
Pick one to try it on.
- Die-cut to shape
- Printed both sides
- Scented in-house
Design yours
Imagine your freshener.
Try it live on the card. Our designers set it up for print, and you approve a proof before anything is made.
01 Shape Tree
02 Colour Magenta
03 Your brand
04 Scent Strawberry
Tree · Strawberry
A free proof before we print
Who it's for
Anyone with a name worth remembering.
If your customers drive, ride, rent or get a lift, a card on the mirror reaches them where nothing else does. Something else? We've probably done it.
Rental, taxi & fleets
Every driver and passenger sees it, trip after trip.
Car dealerships
One in every car you sell or service. Your name rides home.
Events & festivals
The giveaway that keeps working after the weekend.
Hotels & venues
A welcome gift guests use, and a reminder of where they stayed.
Corporate gifts
Light to post, nice to receive, used every day while the scent lasts.
Retail promotions
Gift with purchase or loyalty reward: small cost, big recall.
How it works
From logo to mirror.
- 01BriefQuantity, shape, where the cards are going. Send your logo.
- 02Design & proofBoth sides laid out on your die-cut, approved before we print.
- 03Print & cutFull colour on heavy board, die-cut to your shape.
- 04Scent & sealFragranced with your scent, sealed in its sleeve.
- 05PackCounted and boxed your way: by store, event or driver.
- 06DeliverTo your office, stores or event, ready to hand out.
Get a quote
Let's hang your brand in their car.
Tell us roughly what you need. We'll come back with prices, shapes, scents and a free design proof.
Rather talk?Call